Battle for The Bird: Jack Dorsey, Elon Musk and the $44 Billion Fight for Twitter's Soul by Kurt Wagner
Battle for The Bird: Jack Dorsey, Elon Musk and the $44 Billion Fight for Twitter's Soul by Kurt Wagner
THE INSIDE STORY INTO TWITTER'S MESSY CORPORATE HISTORY, ITS OUTSIZED CULTURAL IMPACT, AND ITS SIGNIFICANT ROLE IN SHAPING HOW THE WORLD GETS ITS NEWS.
On 28 October 2022, hours after completing a $44 billion takeover of Twitter, Elon Musk Tweeted to his millions of followers: 'the bird is freed'.
Musk's takeover of Twitter was one of the most audacious and remarkable: deals in tech history. In Battle for the Bird, Bloomberg journalist Kurt Wagner takes readers inside Twitter's ever-changing headquarters, charting its rise from flippant 140-character posts to one of the world's most consequential tech companies.
From Jack Dorsey's triumphant return as CEO in 2015 to the rise and fall of @realDonaldTrump to the contentious $44 billion sale to Elon Musk, Batttle for Bird exposes the messy reality and relentless challenges that come with building a global social network. With gripping minute-by-minute account of Musk's controversial takeover from insider employees, this expose lays bare the real world ramifications of the South African billionaire's new role as owner, and employees growing horror as Dorsey's Idealistic promises (and the Twitter name) go up in flames before their eyes.
Through deeply sourced, exclusive interviews, Battle for the Bird shows readers how the visionary assurances of one iconoclast gave way to he darker, yet-to-be defined motives of another, upanding the virtual status quo and impacting the flow of news and information to the masses.
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